Most Popular Instagram Hashtags

I know, I know: I've spent this entire piece advising you against using the most "popular" hashtags. Why? In a busy environment, standing out can make you invisible. Rather than focusing on the most popular tags, the greatest method to achieve hashtag success is to locate niche hashtags that are only popular among a small group of people.

So, why are we currently discussing the most popular Instagram hashtags? Just because I don't recommend using the exact hashtags listed below doesn't mean you can't get ideas from them. Consider the hashtag #love. Why not create a #love hashtag that includes your brand? #WordstreamLove strikes me as a catchy phrase!

Take, for example, the hashtag #instagood. If you're starting a new restaurant, this hashtag makes perfect sense—why not try it with a dash of localization to show off your delicious food all throughout town? Take a look at the #instagood vs. #instagoodboston hashtags. There are 979,097,201 POSTS in the #instagood hashtag.

However, the #instagoodboston hashtag only has 389 posts, all of which are about food or restaurants. People who follow #instagoodboston are clearly enthusiastic about sampling new restaurants in their city.

Without further ado, here are the 20 most popular Instagram hashtags: